Small and peppery, Little My is bold, fearless, feisty and a little wild by nature. But she is always cheerful and friendly, and is totally reliable and honest. Little My can easily get upset about the smallest things, but she is never deliberately mean to anyone. She is always up for an adventure with her friends, and is clever at solving problems. Little My lives in Moominhouse, even though she is not related to the Moomins. She can be identified by her red dress and orange hair tied up in a tight, bulbous bun on top of her head.

The clever Little My shoulder bag is made from quilted polyester fabric. The bag has zipper closure on top and a small zipper pocket inside. The Moomin logo strap is adjustable. The metal parts are silver coloured.