In the early 1940s, Willy Breitling was already dreaming of a time after the war, when utility would give way to unbridled optimism. He began designing a chronograph that would be functional but also undeniably elegant and infinitely wearablein his words, the unmistakable stamp of impeccable taste. He called this new line the Premier. To create its modern Premier, Breitling preserved distinctive vintage-Premier details, including the smooth fixed bezel, twin-register dial, streamlined rectangular pushers and applied Arabic numerals. The Premier B01 Chronograph 42 is available in an array of dial colors and case materials. It comes on a choice of classic alligator leather strap or sleek 7-row metal bracelet. Todays Premier also lives up to Willy Breitlings uncompromising technical standards with its exceptional self-winding movementthe COSC-certified Breitling Manufacture Caliber 01designed for maximum precision, reliability and functionality.

PREMIER: URBAN ELEGANCE
In the 1940s, Breitling launched the original Premiers, watches dedicated to everyday elegance. Now, the new Premier collection introduces models whose elegance is worthy of their historic name and whose quality, performance, and design DNA are pure Breitling!

History of Breitling

Getting into the watch manufacturing business in the mid-1880s was no easy feat. Switzerland was experiencing the worst part of a long recession. Yet, despite the economic difficulty, social unrest and uncertainty about the future, 24-year-old Lon Breitling stayed true to his vision of creating instruments that could measure, divide and master time.

Today, Georges Kern and his team continue the rich tradition that began in a small workshop in St. Imier in 1884. The product portfolio was restructured around the brand’s three historic universes: Air, Land and Sea. Breitling redefined itself as “a generalist Swiss watch brand offering a cool, informal and inclusive alternative” to traditional watchmakers.

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